Invitation letters invite the recipient to participate in an ongoing event. They can be addressed to specific individuals or institutions. Letters often start with the words “you are invited” or “we invite you to attend.

They explain the nature of the event, the timing of the event and how to participate.

A newsletter informs the recipient of a fact or event. Most often with the help of newsletters propagandize the activity of organizations, products and published literature.

A letter of advertisement is a kind of information letter that is sent to a concrete addressee and contains a detailed description of advertised services or products. The purpose is to encourage the addressee to use the offered services. The text of letters is distinguished by specificity, clarity and completeness of information. In such letters the address or phone number of the organization of the author is shown separately.

Letter of notification letter by its style is close to letters of invitation and newsletters. It is drafted for a particular addressee and most often is a response to a request. It begins with the words: “please inform”, “please let us know”, “please let us know” etc. and then states some facts. If such a letter is addressed to a specific person, it includes the full name of the person to whom it is sent.

An acknowledgement letter contains a notice of receipt of any dispatch (letter, telegram, transfer, parcel, goods, valuables, etc.), that an earlier document remains in force (e.g., contract, instruction, etc.). A letter can confirm a fact, an action, a telephone conversation. This type of letter begins with words formed from the verb “to confirm”.

A reminder letter contains an indication that the deadline for some obligation or event is approaching or expiring. This type of letter usually begins with the word “reminder”.

A letter of guarantee is a document that provides performance of the obligations set out in it. It usually guarantees the addressee payment or provision of something (a place of work, research, etc.).

Letters of Initiative are letters that require a response. Most of these letters express a request (proposal, request) to the addressee to address any issues.

Letters of response by their content are dependent on the nature of initiative letters, since the THEME of their text has already been set, and it remains to state the nature of the decision of the question posed in the initiative letter: acceptance or rejection of the proposal, execution of the request. The answer must always be stated in a concrete and clear form. If a letter contains a rejection, it must be well reasoned.

Commercial letters are prepared on behalf of a legal entity in the conclusion and execution of a commercial transaction.

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Application letter
An application, on the other hand, is an order or request . The person who requests is seeking to achieve something.

The concept of an application letter refers to the type of letter that is motivated by a request that you want to make to a person or organization. The request letter ensures the formality of the request and allows the person concerned to properly represent his or her interests.

When the message expresses an intention to gain access to a job, it can be called a job application letter . In this way, the subject is postulated for employment opportunities by expressing to the company their intention to work there. For example: “I have already sent a job application letter to the company: I hope you can help me with your contacts so that my request can be taken into consideration,” “I am tired of receiving job application letters when we are barely paying the salaries of current employees . “

When preparing a job application letter, it is important that the following criteria be taken into consideration in order to write the perfect one:

• It should be presented on good quality paper.
• Special attention should be paid to spelling and grammar. In this way, you can avoid gross errors that could cause the company to stop reading and reject the request.
• It should have a header, a body, and a closure that includes acknowledgements and an appropriate signature.
• It is important that the contact information be perfectly visible so that the organization in question can quickly make contact with the candidate who is sending it.
• Properly establish the names of the person to whom it is addressed specifically in the company.
• It is equally important that the employment letter be clear and concise.
• Likewise, it is important that the writer does not exaggerate his or her experience or qualifications. We should not be modest in this regard, we should recognize the reality of the professional potential you possess.

In this sense, we should emphasize that the workplace also has a practice of writing practice statement letters. They are written by young people who are exploring a career or have just completed a career and want the company to give them the opportunity to begin full training in their profession through the aforementioned practices, where they will learn the profession from qualified experts.

The request letter can also be used to request a quote, catalog or price information: “Marta, sending a request letter to Repuestos Cangallo and requesting a budget for three beef”, “Jefe, we received a request letter from the Ministry of Transportation where they are asking us for a catalog of our products ” .

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The following details are printed in the header of the letter:

• date;
• number;
• reference to the registration number and date of the document (if the letter is a response);
• a heading to the text in a single phrase.

Letters must correctly indicate the constituent parts of the requisite “addressee” (the recipient of the letter):

• firm;
• structural subdivision;
• position;
• last name and initials;
• mailing address of the recipient.

If a letter of the same content is sent to several recipients, first indicate the address of the main recipient, then list the others.

The text most often consists of an introductory part and the main part. The introductory part states the reasons why the letter was composed, accompanied by references to facts, dates, documents, for example: “Due to the fact that at receipt of cargo on 26.01.06 by waybill Ns 238864 in an intact wagon with undamaged consignor’s seals, when you opened the boxes and checked the contents with the participation of a representative …. was found to be missing… pieces of products in the amount of …. (commercial act of 26.01.06 № 247) …”. The second part of the letter formulates its main purpose (offer, refusal, request, guarantee, etc.), for example: “On the basis of the above, we request that the specified amount be transferred to our current account within 10 banking days”.

If the “reference to the registration number and date of the document” field in the heading of the letter of reply is filled in, you should not repeat reference to the document in the text of the letter. The following forms of presentation are used in letters:

in the first person plural (“send for approval”, “please consider”);
in the first person singular (“please list”, “I consider it necessary”)
in the third person singular (“the bank cannot agree”, “the company does not object”).

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Types of letters:
instructional;
accompanying;
information;
guarantees;
advertising;
claims;
arbitration;
confirmation letters;
reminder letters;
notification letters;
letters of request.

Letters express congratulations, wishes, greetings on solemn occasions. Letters are sent as a sign of participation and expression of condolence in dramatic and tragic situations.

The letter is written on a specially designed for this type of document in A4 format. If the text of the letter does not exceed seven lines, it is allowed to use A5 format for letters.

The date of the letter is the date of its signing.

The text of the letter follows the scheme:

Introduction (here are the motives for drafting the letter, references to events, facts, decisions of higher institutions and other factors that served as the basis for drafting the letter);
Evidence (where the rationale for the issue set out in the letter is set out);
Conclusion (listing conclusions, requests, demands, suggestions).
Often in the practice of documentation are used letters which contain one final part of the text without explanations.

As a rule, the text of the letter should not exceed one page.

The purpose of drafting and sending letters is reduced, as a rule, to motives, hence the main requirements to the text: clarity, precision, brevity of presentation. The practice of correspondence has developed several general rules that must be adhered to in the preparation and design of letters.

A letter should be devoted to one issue, which simplifies the operations of their processing and speeds up execution in the organization to which they are addressed.

The “text of the letter is usually” stated in the third person singular, for example: “The school does not have the opportunity to …”, “In the coming year the school does not expect …”, etc.

The right to sign official letters, as a rule, belongs to the head, and in his absence (illness, vacation, business trip) to his deputy or an official acting head. Letters are sent nowadays not only by mail, but also by telegraph, facsimile machines, computer networks (e-mail).

Regardless of how the document is sent, there are unified requirements for its drafting and execution.

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The claim (reclamation) is made in writing on the form of a letter. In fact it is a kind of commercial letter.

Since in practice there can be many situations giving rise to claims, there cannot be a single form of claim, but we can talk about the mandatory elements of the text and the rules of registration, which should always be observed, no matter what the reason for the claim is made.

The claim (complaint) must contain the following information:

• the full name of the organization to which the claim is sent, its address;
• The basis of the claim (reference to the contract between the parties, a letter of guarantee or other obligations);
• The subject matter of the claim (it must be specified which obligation is violated and to what extent);
• evidence (references to documents confirming the violation of contractual obligations by the guilty party);
• specific requirements of the claimant (demand for replacement of the low-quality goods, demand for price reduction, additional supply of missing goods or return of the amount paid for missing goods, demand for a discount from the total cost of the batch of goods, demand for termination of the contract or compensation of losses, etc.).

Claims must be sent to the party at fault by registered mail (or return receipt requested) with copies of all documents confirming the validity of the claim and having full probative value for both parties. The attachment documents must be listed in the text of the claim or in the attachment note. Depending on the subject matter of the claim, attachments to the claim may include such documents as an examination report, an act of non-conformity of the goods in terms of quantity and quality, a complaint report, shipping documents, etc. The organization sending the claim must keep the post office receipt of sending the letter.

The following phrases are used in the text of the claim:

We are sending you a claim for…
A claim (complaint) against you for…
We complain to you about…
We send you the examination report no. , which shows that…
Our customer is lodging a complaint with you about the quality…
A shortage was found in the shipment of ….
During acceptance of the goods received (date) under consignment note no…, a shortage was detected… etc.

The following expressions are used at the end of the text: In accordance with the above, we ask you to replace the defective goods with new ones (send us a new batch of goods; supply the missing goods; reimburse the cost of the damaged goods; reimburse the losses; provide a discount from the price of %; transfer the amount to our current account ; compensate the expenses in the amount of ___, etc.).

The claim must have a heading to the text that refers to the contract under which it is made, for example: About the claim under the contract of sale of __ No. .

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In this article we are going to talk about how to compose a newsletter, what it includes and how it can be useful for the subscribers.

The aim of a newsletter
The main purpose of a newsletter in a corporate environment is to talk about recent changes. Here’s what it can include:

Alerting partners or employees about changes within the company;
reminding counterparties about fulfillment of contractual obligations;
informing the client about new arrivals or introduction of additional services.

Such a mailing doesn’t urge the subscriber to do something, like a sales letter, for example. It is important to tell about the changes and get the information to the users.

A newsletter can vary in size from a couple of sentences to several thousand characters. Such a letter usually has a signature of the manager or person in charge, while in mass newsletters the handwritten signature can be omitted.

In most cases, letters of this kind are prepared according to a template, the content can be quotations from official documentation. And the content itself includes photos, documents, tables and/or pdf files.

In email marketing, such emails can be designed quite differently – with infographics and other design elements. Their purpose is to attract new clients and retain regular ones. This can be useful and informative content, a selection of articles and webinars, information about products or services.

In general, there is no clear definition of an information letter in such newsletters. More often than not, such letters are considered content newsletters that carry useful information for the user.

In contrast to the corporate environment, there may be calls to action in email marketing, but this is not a requirement.

Types of newsletters
It is generally accepted to distinguish 5 main types of information letter: a notification letter, a reminder letter, a confirmation letter, an application letter, a promotional letter. Let’s look into each of them and see how they differ from each other.

Notification letter
This format of letters notifies the recipient about some changes or innovations. For example, the Post Office sends out letters to subscribers that a package is waiting for them at a delivery point and offers two ways to receive the package: by yourself or by home delivery.

As for the official letter, the notification can come in the form of a document with a date and signatures. Here, for example, is one of the letters from a research institute:

Reminder Letter
This type of mailing reminds users of an action they need to take. For example, if a person signed up for a workshop, the user will receive a reminder before it starts.

Confirmation email
These kinds of emails confirm an action. For example, you went to an online store and placed an order – in response you receive an email that your purchase has been processed and is in progress.

Letter of application
If you plan to change the terms in your contract, then use this type of mailing.

Promotional letter
This letter format is similar to a commercial offer, which is aimed at a specific consumer and involves getting a kickback. In such mailings, you can see information about products or services, the expansion of the range, changes in pricing policy.

How to write a newsletter
The rules for writing a newsletter in the corporate format and in the form of an email marketing mailing are very different. In the first case, you need to follow the rules of the document and in the second case – you need a good visual content.

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